Money Moves: Louis Vuitton Announces Naomi Osaka As New House Ambassador

Naomi Osaka is adding yet another accomplishment to her list of accolades as she joins the Louis Vuitton team as the brand’s latest House ambassador.

Naomi Osaka is adding yet another accomplishment to her list of accolades as she joins the Louis Vuitton team as the brand’s latest House ambassador.

2020 US Open - Day 14

Source: Matthew Stockman / Getty

According to a press release shared on Monday, the tennis star will make her debut in this role in the Spring/Summer 2021 fashion campaign featuring photography by LV’s Director of Women’s Collections, Nicolas Ghesquière. The brand posted a few photos of the upcoming campaign on their Instagram page, including quotes from Osaka about the deal.

“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton,” Naomi said in a statement. “It is such an honour to work with Nicolas —he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me.”

Osaka posted about the deal in an Instagram post this week, telling fans a story about a tradition she and her mother have involving the luxury brand she’s now working with.

“Funny story: I first bought my mom a LV bag when I was 15 as a birthday present,” she wrote. “And it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”

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