Reebok and Lil Yachty joined forces on Feb 7 to haul in a celebration of a lifetime with Reebok. The musical and fashion ingenuity heralded by these two potent cultural entities no doubt, demonstrates the legacy of the iconic Reebok Workout Plus sneaker. Lil Yachty has been spreading a message of originality, holding true Reebok’s Always Classic campaign.
Manhattan’s Classic Car Club hosted the event. The festivities began with a panel featuring stylist Rox Brown, the Sailing Team , Kodie Shane, JBans2Turnt and, of course, Lil Yachty. A up close and personal view into their personal style choices was a humbling experience for everyone. Reebok’s also debuted their upcoming spring and summer 2018 garments and the panel offered microscopic peek into Reebok’s future styles.